Ready for a new year of professional learning events geared toward smart growth strategies?
Healthcare marketers will see several industry-leading events return for another year networking and workshops, focused on everything from lead generation and communications, to patient experience, to medical device marketing.
So, open up your calendar and take a gander at our comprehensive list of exciting events in store for 2020.
February
2020 Health Datapalooza
February 10-11, 2020. Washington, D.C.
Now in its tenth year, Health Datapalooza focuses on how to derive knowledge from data and use it to inform policy and practice. This year, the event offers attendees the option to participate in the National Health Policy Conference located “across the hall.”
AH members pay $1,025 prior to the event. Non-members pay $1,225.
Get registration details here.
Mayo Clinic Social Media Residency
February 3, 2020. Mayo Clinic, Scottsdale, AZ
This one-day residency offers medical professionals advanced learning about social media marketing. The content covers best practices with top social platforms, as well as community engagement strategies, monitoring and measurement tactics, and tips for managing your online presence on a tight schedule.
Get registration details here.
The Summit 2020: Accelerating the Industry
February 12-14, 2020. San Diego, CA
This event from Revive Health is all about how healthcare organizations become better businesses. It covers diverse topics like employee and payor relations, buyer personas, and networking.
You must complete the Social Media Basics Certification before attending.
Get details here.
Related Article: Digital Marketing Mistakes Healthcare Companies Are Making in 2020
March
Healthcare Marketing Summit
March 12, 2020. Chicago, IL
The Healthcare Marketing Summit bills itself as a “powerful and valuable day of learning” about the latest trends in digital marketing. Care to see for yourself?
Early bird rates start at $279, and increase to $499.
Get registration details here.
April
Summit on Healthcare Marketing & Physician Strategies Summit
April 5-7, 2020, Las Vegas, NV
The Summit continues its 25 year run with a collective analysis of the strategies and best practices behind healthcare delivery. Their mission is to inspire participants to explore creative ways to make healthcare more effective for everyone.
Forum members pay $1,095, and non-members pay $1,350.
Get registration details here.
The Beryl Institute – Patient Experience Conference 2020
April 20-22, 2020. Orlando, FL
Come down to Orlando before it gets unbearably hot, and join medical professionals from all over the world for this interactive conference. You will explore strategies and find solutions to advance your patient experience program.
Cost for members after January 31 is $1,100 and $1,250 for non-members.
Get registration details here.
9th Digital Marketing For Medical Devices West
April 22-24, 2020, Burlingame, CA
Promising multi-channel strategies for gaining insight into the buyer’s journey and providing touch points for marketing campaigns, this event is full of tactical marketing tips for medical device manufacturers.
Take advantage of early bird rates until March 10.
Get registration details here.
PRSA Health Academy Conference
April 22-24, 2020, New Orleans, LA
In an increasingly complex, always changing healthcare environment, how can medical professionals communicate with various populations effectively? This conference will help you navigate modern healthcare communication and present networking opportunities with colleagues from hospitals, pharmaceutical companies, insurers, and other businesses.
Cost for members after March 22 is $995 and $1,255 for non-members.
Get registration details here.
May
Patient Experience Symposium 2020
May 11-13, 2020. Boston, MA
Billed as a unique conference that brings key players together from across the healthcare spectrum, the Patient Experience Symposium offers mix of thought leaders, clinical trial professionals, and clinicians who discuss innovative, actionable approaches to creating an “unforgettable patient experience.”
Pricing options include various learning labs, starting at $1,695 after February 1. Government and academic attendees start at $995. Group discounts are available as well.
Early bird pricing is in effect until February 21.
Get registration info here.
Healthcare and IT Marketing Conference (HITMC)
May 12-14, 2020, Las Vegas, NV
This three day conference delves into the latest trends in content marketing, event marketing, online automation, PR, branding, and other aspects of B2B and B2C marketing in healthcare.
Early bird registration is $1,195 (ends on February 1). Cost is $1,395 after that.
Get registration details here.
Hospital Marketing National Spring Conference
May 14, 2020. Orlando, FL
The Hospital Marketing National Conference is all about executing cutting-edge marketing plans, including examples and case studies that will help attendees put together winning ad campaigns and drive attention to key practice areas. The conference is held in the spring and fall.
Various pricing options are available. Full conference passes for hospital marketers is $695. Marketing agencies and vendors pay $1,195.
Get the scoop on registration here.
Patient Experience Summit: Experience Reimagined
May 18-20, Cleveland, OH
This summit explores how empathy and innovation can transform the patient experience and change the role of caregivers as well.
Various pricing options are available. Early bird and advance rates apply. A standard summit pass costs $1,350 for North American attendees (includes daily meals and access to an event at the Rock & Roll Hall of Fame).
Get registration details here.
July
AHA Leadership Summit
July 19-21, 2020, San Diego, CA
This event is less focused more on enhancing value while creating greater financial stability through improved operations, innovative partnerships, and new approaches to delivery in healthcare. They also host a “shark tank” style Startup Competition for new businesses.
You can find registration info here.
August
10th Annual Digital Marketing For Medical Devices
August 3-5, 2020, Minneapolis, MN
Now in its tenth year, this event drills down into the channels and tools to better reach buyers of medical devices, and how to translate them into sales. One full day is dedicated to lead generation strategies that will lead to a healthier ROI.
Pricing was not available at the time of publishing.
Get more information here.
National Conference on Health Communication, Marketing, and Media (NCHCMM)
August 10-12, 2020, Atlanta, GA
From the Centers for Disease Control and Prevention, this event forms a collaborative dialogue between medical professionals in the public and private sector about what’s next for healthcare communication, marketing, and media.
Pricing was not available at the time of publishing.
Find more information about the event here.
September
SHSMD 2020: Vision into the Future
September 13-16, 2020, Chicago, IL
This is a conference for marketing, strategic planning, sales, communications and PR professionals who are looking to connect with colleagues and challenge each other with new ideas. The event offers a “customizable learning experience” with a choice of more than 60 sessions, workshops, and a pre-conference day of intensive learning.
Registration opens in May, and members are eligible for a discount.
Learn more about the event here.
Hospital Marketing & Communications Track
September 24-25, 2020. Boston, MA
Ready for real-life lessons that will help your hospital build lasting relationships with consumers? This is the event for you. It covers a diverse array of marketing topics that include brand awareness, content personalization, and creating emotional connections with people.
Pricing and registration TBD.
Get more information here.
October
HLTH: Create Health’s Future
October 11-14, 2020. Las Vegas, NV
Delivering four days of “inspiring content, curated networking, educational sessions, and dynamic events,” HLTH (pronounced “health”) puts the focus squarely on innovation for senior executives in the industry.
General admission pricing is $2,100, and discounts apply for qualified buyers and startups.
Get the info you need here.
November
Healthcare Internet Conference 2020 (HCIC)
November 2-4, 2020, Los Angeles, CA
There’s something for every marketer at this major conference in Los Angeles. In addition to lots of great content and learning tracks, HCIC also offers access to nearly a hundred exhibitors in the marketing, CRM, content, and search optimization space.
Registration and pricing TBD.
Learn more about the event here.
There are many incredible conferences for healthcare marketers this year. Which ones will your company plan on attending? Comment below and let me know. Perhaps we’ll see you there!
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