Customer Experience Strategy:
Create a remarkable customer experience.
Retire your sales and marketing funnel, and build a growth machine fueled by customer success.
Sales and marketing are changing fast.
Many brands focus all of their resources on acquiring new business only.
Meanwhile, your existing customers have the power to accelerate your growth. We have to do more than offer great products and service. We need to create memorable experiences your clients will love and share with others.
Retire your sales funnel.
The funnel is an outdated growth model that ignores the impact current customers have on your business.
Think about this:
Improving customer retention by even 5% can result in a 25 to 100% increase in profits (Frederick Reichheld, The Loyalty Effect).
Customer acquisition requires a lot more money than retention.
Most businesses vastly overestimate the quality and effectiveness of their own customer service (Bain & Company).
With so much competition in the market, the only way to stand out and maximize profitability is to create an amazing experience for your customers.
Our services
Mapping the customer journey
This process begins by segmenting your customers by growth potential, followed by identifying points of friction that prevent them from reaching the advocacy stage.
Establishing KPIs for measurement
Monitoring KPIs at different stages of the customer journey will help you focus on areas for improvement, while optimizing processes that are working.
Reducing friction & accelerating growth
We will help you create a program that surprises and delights your customers. Components include:
- Website content and self-help tutorials
- Email and chatbot automation
- Personalized gifts
- Onboarding processes
- Leveraging insights in your CRM